Brand identities for founder-led companies, from beauty and fashion to consultancies and community centres. Strategy first, then form. Work shown at Paris, London and Milan Fashion Week.
I'm Cosmina Pascariu, Coco to everyone I work with. Brand designer, industrial engineer and four languages in one person, working from a studio by the Atlantic in Ferrol, Spain, for founders in London, Paris and New York.
Cosmina Pascariu
Every brand starts as a wish: to be taken seriously, to charge what the product is worth, to see it on a shelf in another country. A well-built brand makes that wish come true. |So every project starts with one question. What do you really want?
I studied foreign languages at Liceo Linguistico G. Cotta, in Legnago. Every language sees the world a little differently, and I still design that way: one idea has to feel right to a woman in London, in Paris and in Brașov.
Then something nobody expected from a language student: a degree in Industrial Engineering at Transilvania University of Brașov, in product design. Engineering gave me the rule Brandon Base is built on. A structure without foundations collapses. So does a brand.
A summer in Boston on a Work and Travel program: a new city, a new job, and English lived every day instead of studied.
Erasmus+ brought me to the Universidad de A Coruña, in Ferrol, and to an internship as an industrial design engineer at Navantia, where ships are built. I came for a year and stayed. In 2021, Brandon Base was born here.
As Head of Design at Desire Avenue, I made the posters, runway screens, lookbooks and campaigns for shows in London and Paris. Some wishes do come true.
No brief, no client. Just my vision: posters, objects and small manifestos about the things I want to remember.
When I'm not designing, I'm reading, taking photographs or looking at buildings. Art history, architecture and interiors end up in my work far more often than any trend does.
Four projects, from the brief to the last label. What each brand needed, the strategy we built and how it shows up in the world.
“Working with Coco was an absolute pleasure! Coco was quick to respond, brought a wealth of experience and helpful suggestions, and was genuinely excited about our project. We are thrilled with our updated branding and would happily work with Coco again.”
“I loved working with Coco on my brand's logo! She is incredibly talented, super responsive, easy to work with. Even though I did not know exactly what I wanted, she managed to deliver just that.”
“Coco's creativity, professionalism, and attention to detail have truly exceeded our expectations. They took the time to listen to our vision and goals for the refresh and translated them into a cohesive and visually compelling brand identity.”
“Very professional and skilled work. The project was handled with care, and there was great flexibility when adjustments were needed. Highly recommended.”
Brandon Base started with an engineer's question. Cosmina Pascariu trained in industrial engineering before she designed brands, and she builds them the same way: foundations first, then the frame, then the surface people see.
Who you sell to, where you sit in the market, the price you want to charge and what you say. Everything later is built on this.
Logo system, palette, typography and a brand guide, built to hold up from a 16-pixel icon to a shop sign.
Packaging, labels, social media, website and print. The places where customers actually meet your brand.
For founder-led companies with a great product and a brand that doesn't show it yet. Every project starts with a free 30-minute brand diagnosis.
Strategy, logo system, palette, typography and a full brand guide.
Everything in Core, plus packaging or a complete social kit and a landing page.
Up to 8 pieces a month after launch, so every post, flyer and label stays on brand. 3-month minimum.
50% to start, 50% on delivery. Two rounds of changes per phase. Prices exclude VAT where it applies.
Book a brand diagnosis ↘
When a client asks for a new identity, you keep the client and the margin. We deliver strategy, identity and guidelines under your agency's name, under NDA. Spain is six hours ahead of New York: a brief sent at 6 pm is already moving when you are back in the office.
Strategy, logo system, palette, typography and brand guidelines.
An existing identity, refined: logo, palette and guidelines.
Up to 20 hours a month with priority turnaround and a dedicated channel.
Book a free 30-minute brand diagnosis. Tell us what you sell, who buys it and what you want to change. We will show you where your brand is holding you back and how we would rebuild it.
Prefer email?
“I loved working with Coco on my brand's logo! She is incredibly talented, super responsive, easy to work with. Even though I did not know exactly what I wanted, she managed to deliver just that.”
Studio in Ferrol, Spain. Working in English, Spanish, Italian and Romanian, with clients in the UK, Europe, the US and Canada.
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